Podcast and interview guest

Rich Thomas

Co-founder and VP of Sales, CHAOS Supplies

Rich co-founded CHAOS in Phoenix in 1994 and leads sales across CHAOS Moto and CHAOSRXOptics. This page has what a host needs: an intro to read, bios to paste, topics, a headshot and how to book.

Rich Thomas
Rich Thomas, Phoenix, Arizona
Role
Co-founder and VP of Sales
Company
CHAOS Supplies, founded 1994
Records
Remotely, by video or phone
Time zone
Phoenix, Arizona (no daylight saving)

Intro and bios

Ready to paste.

Pick the length you need and copy it as written.

On-air intro

Rich Thomas co-founded CHAOS in Phoenix in 1994 and leads sales across its two brands, CHAOS Moto and CHAOSRXOptics.

Topics

What Rich talks about.

Four conversations. Pick the one that fits your audience.

Owner and small-business shows

Thirty-plus years of running a small company

  • Starting CHAOS in Phoenix in 1994 with Chau Nguyen.
  • Selling to tire shops and national accounts as a small supplier.
  • Hiring a complement, not a copy.

Safety, HR and manufacturing shows

Why paid-for safety glasses go unworn

  • The buyer isn't the user. The employer pays and the technician decides whether to wear them.
  • What a study of 14,521 program orders showed, published in Eyecare Business.
  • Running a prescription safety-eyewear program that serves more than 11,300 technicians across more than 1,300 locations.

Automotive and tire-service shows

What's changing on the shop floor

  • TCE brake cleaner going away, state by state.
  • Why stick-on wheel weights fall off.
  • Finding a slow leak without a dunk tank.
  • For driver audiences: what to ask a tire shop before it works on your car.

Sales and business shows

AI brings the lead, a human closes it

  • Calling every lead back within the hour.
  • Why a fast human follow-up still wins the deal.
  • Rich speaks as the owner and the salesperson. CHAOS's marketing team built the tools, and his part starts when the lead comes in.

Recent interview

Hear him first.

Official Unscripted Small Business episode artwork: AI Brings the Lead, a Human Closes It, with Rich Thomas and Jeremy Rivera

Unscripted Small Business Podcast

· Podcast interview

AI Brings the Lead, a Human Closes It

Co-founder and VP of Sales Rich Thomas talks with host Jeremy Rivera about calling every lead back within the hour, hiring people who think differently, and why a fast human follow-up still wins the deal.

Five short clips from this conversation are in the press room. More interviews are recorded and will be listed here as they air.

Details

For your guest form.

Name
Rich Thomas
Title
Co-founder and VP of Sales, CHAOS Supplies
Company
CHAOS Supplies, Phoenix, Arizona. Founded 1994. Brands: CHAOS Moto and CHAOSRXOptics.
Time zone
Phoenix. Arizona stays on Mountain Standard Time all year. From early November to mid-March that is two hours behind New York and one hour ahead of Los Angeles. The rest of the year it is three hours behind New York and the same as Los Angeles.
Recording
Remotely, by video call or phone.

Rich Thomas headshot
Headshot, square PNG, 440 by 440 pixels.
Download headshot

Book Rich.

Send your show's name, a link and a couple of dates that work for you.

Booking and scheduling

For a faster reply, reach Alex Storch, VP Marketing & eCommerce, at astorch@chaosmoto.com.